What does external business communication mean?
External communication means the interaction you and your company is involved in with the audience. This might include any oral communication, print communication, broadcast or any electronic channel wherein the business information is shared with others. It can be PR, sales, any customer support etc. Almost every member in your company will participate in some or the other form of external communication.
Ways to improve external business communication
1. Be honest and open
It is very important to create a brand where your customers completely have trust in you. If you wish to increase loyalty, give better consumer experiences, and retain more and more customers you need to build trust with your audience. You need to be transparent and honest with your customer to gain the trust and once it gains it for the long term.
2. Maintain consistency
The voice of your brand can have a huge impact on how others perceive it. You need to ensure that the brand voice does justice in showing what your company is and it is consistent across the entire medium and is always positive.
3. Keep it simple
Make communication easy and simple to find. Don’t let your audience keep searching for the information they need.
4. Increase your audience
Your brand must have excellent external communication in order for your customers to hear it. Every business starts with a very small and narrow audience but the main goal and aim is to grow the business and your audience as well.
There are various factors that help in the growth of business like the budget, type of industry etc. But there is something common in every business and it’s the business cards they use. The more attractive business cards the more customers could join. It gives an opportunity to grow your business. It is important to switch from the traditional business card method to digital business card.
We would recommend Itzme as it creates the best business cards for you. It is completely customized. It also includes email signatures and virtual backgrounds that create consistency and appealing brand experience. Itzme’s digital business cards have lot of functions and are also very cost effective and good for the environment as well.
5. Understand your audience
You need to be careful while crafting resonates with your targeted audience, but it’s possible only if you know your customers well. You need to invest time to understand your audience and understand how they like to receive communication, and what way your company could interact with them.
6. Communicate through different channels
This is very important. You need to communicate to your audience through different channels. Every individual has a different choice and taste. Some might prefer text, some may prefer email, and Most of them might use social media which also has different platforms. Take help of audience research to understand the top communication channels and start with it. Once you get pro in it you can then expand your communication.
7. Always listen
This is again most important. Communication should always be 2 sided. Your audience loves to be heard, so give them an opportunity to give feedback and show them you are interested in listening to them.
Give them customer support; ask them to give reviews that will help them to connect with your brand.